by Aromal Rajagopal | Mar 18, 2016 | Business, Learn
“A penny saved is a penny earned”. This adage has been a solid block of financial wisdom for decades and it still rings true for effective financial management for any business. But it couldn’t be truer when it comes to getting the most out of Google AdWords. For...
by Aromal Rajagopal | Mar 14, 2016 | Business, Learn
From Ethernet to Wi-Fi and beyond, from the snail-pace dial-up internet to HD streaming on smartphones, it is hard to believe how far the internet has come in such a short period! Internet has been growing like greased lightning and that too is probably an...
by Aromal Rajagopal | Mar 8, 2016 | Business, Learn
Picture is worth a thousand words! This phrase, although clichéd, just means as humans we resonate with visual cues more than the written words. For instance, a rose’s beauty can be felt with much more precision when an actual rose or even a picture of it is shown....
by Aromal Rajagopal | Feb 16, 2016 | Business
With Google handling over 1 trillion searches every year and over 1 billion names being searched every day, it is safe to assume that people have searched about you and your business, unless you have been living under the rock! Imagine yourself as a restaurateur who...
by Aromal Rajagopal | Jan 22, 2016 | Business
If you believe in ‘build it and they would come’, you might as well be living in the 18th century. No matter how good your products or services are, if you are not marketing them, you are most likely to be ignored by customers in favor of the companies who market...
by Aromal Rajagopal | Jan 20, 2016 | Business, Learn
Attracting a new customer, making a convincing sales pitch and facilitating sales can be really expensive and time consuming and can take up to 5 times more effort, expense and time than it takes to retain an existing one. It is no denying the fact that customer...