While the detailed content of the website gets proof-read a good number of times, the microcopy, unfortunately fails to enjoy the privilege more often than not. However, the truth is that microcopy is an even important part of your web content that is, actually, one of the most significant contributors to the user experience. So, thoughtfully created and well proof-read microcopy can go a long way in creating an expedient user experience for your website.
Here are a few tips and tricks to have your microcopy ensure the best possible user experience for your website visitor:
1) Write a sensible microcopy :
It is advisable to think it through as to what actions you want the visitor to take and how you can best convey the benefits they can draw from their actions, before you begin to write an effective and thoughtful microcopy that conveys the core of the message.
2) The microcopy should resolve possible user concerns :
Using more active & directive microcopy rather than using the generic one makes a lot of difference. It kind of reassures the users that whatever they are looking for is just a few clicks away. So, in place of simply saying ‘log in’, one can say things like ‘Sign in to read all about Cloud’, for example. This small practice can help eliminate fear and build trust among the users.
3) Keep some scope for fine-tuning your Microcopy
Tweaking your microcopy here and there to enhance the user experience may be necessary, at times. For example, when your users withdraw from the payment page right when you ask them to register, you can make registration optional by replacing ‘Register’ with ‘Continue’. In addition to this, here you may want to suggest them that registering doesn’t mean that they have to create an account but it would certainly speed up the process. So, for better website conversions, a bit of continuous research and testing is required to understand whether your microcopy is delivering the desired results or not.
4) Social approval can drive users to take action
You can consider adding copy stating “Join our list of 1,00,000+ happy Newsletter subscribers” or provide the users with a few quick user testimonials to inspire them to subscribe to your Newsletter. Social approval helps build trust in a big way.
5) Your error messages should be specific and meaningful
Providing more specific information about what is wrong with their inputs, helps the users fix them quickly. By saving their time, you help them enhance their experience with your website. So, they are bound to reward you with more traffic and better conversion in return.
6) Perform usability testing to convey the correct message
If the response of the users is different to your microcopy from what you had expected, you should make sure to perform usability testing in order to understand what part of the copy is not clear and is being wrongly interpreted and what best you can do to fix it.
7) Have realistic expectations from your microcopy
It should be well-understood beforehand that the website conversions depend upon the entire user experience rather than just the microcopy you produce. So, it is not possible for your microcopy to work on isolation in order to get results on the conversions front. So, if there are issues with the UI or UX, those need to get fixed first. The experts suggest that if the microcopy is not able to explain to the users about what action they need to take in maximum 8 words; you might need to reconsider the design aspect.
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