One of the most critical success factors, website design, does not only have a major impact on the user experience, but also on the entire Search engine marketing strategy of a business.
The main reason is that the SEO campaigns of a website are majorly impacted upon by its basic design. The design also decides how easy or difficult could it be for a visitor to peruse the website content, specially, all the critical information, they expect to read on your website. While some people may misunderstand the creation of SEO friendly web design as a hyped concept which has to do with unnecessary set of SEO instructions imposed upon the designers, these could have major implications in terms of the SEO of a business. This is because User experience is the key concern of any search engine and a website design can directly make a difference to it. Making your website search engine friendly, helps your business rank higher in the search engines and get more web visits and more business leads online. So, here are a few important steps you can follow while designing your website in order to make it search engine marketing friendly:
1) Responsive Design
The website should be easily accessible across browsers, platforms and devices in order to get all the traffic it has the potential of attracting. The impact of not taking the responsiveness of the website seriously, is reflected in its traffic, business leads and conversion rates. Also, the website loading speed directly impacts the interest of visitors in staying on your web pages. So, to make the website friendly to search engine marketing, speed and responsiveness of the website are key criteria to be checked.
2) Social Media Friendly Design
Social media integration is a key website design concern because the search engines as well as your website visitors consider social media and the social approval of your offerings as one of the important criteria. So, an integrated approach to social media and web design definitely leads to improved search rankings as well as better online visibility and conversions.
3) Aesthetic & User – Friendly URLS
For the website to be designed in a search engine friendly manner, its basic infrastructure should also be conducive to it. For example, the URL should be user-friendly and memorable in place of the long, ugly and meaningless ones. This improves the user’s experience and reflects in the search engine rankings too.
4) SEO for Images
In addition to the keyword optimization of the website content, the optimization of the images in use by the website should also be performed since this is one more opportunity to improve search engine ranking which many a times gets forgotten by online businesses.
5) Rare Use of JavaScript
Try to keep the use of JavaScript in your website design as less as possible since excessive use of JavaScript while designing can deter its ability to get indexed well and get ranked higher by the popular search engines.
Following these simple yet important steps, your business can easily get equipped with a website design that is search engine marketing friendly and helps you make your mark on the world wide web.
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