A thing of beauty is joy forever.” This renowned phrase by John Keats is especially true when it comes to design. The Internet has come a long way from drab old websites of yore to the vivid and colorful virtual world that it has become today.
If revamping your website means just adding the logo and designing the layout with a helter-skelter approach, you need to stop right there and think. Designing a website needs to have a purpose which is much more than aesthetics concern. You need to look at the big picture and understand why you are designing the website. The purpose can be anything from trying to sell things, promote businesses or people, provide info, connect with people, etc. There are specific challenges for specific types of website and your web design should attempt to overcome these challenges instead of focusing on just creating a beautiful looking website. A well-designed website cater to the requirements of the users. Every page of your website should have a clear purpose that seeks to fulfill the specific needs of the users in the most effective way possible.
Effectiveness plays a major role in the websites success. Imagine a beautiful website with magnificent images and stunning banners but you don’t understand what the whole website is all about and its navigation is complete haywire. It’s not difficult to imagine that you would be out of that website faster than a speeding bullet. So if you think website is all about visual aspects, you are wrong. Function of a website plays a huge part in deciding the success of a website. The user should be guided around the website naturally and precedence should be given depending on the weightage of visual details. Positioning, usage of colors, using contrast, using size to make thing stand out and other design elements can be used to create a visual hierarchy which is not only aesthetic but functional as well.
Order and harmony! Like in life itself, we seek these two in design as well. And how do you get order and harmony in your design. By proportion. Proportion is a relationship of elements in a design and how they compare and co-exist with one another. Proportion is one element of design which always go unnoticed until something is out of proportion. Good proportion can create direction, harmonize, balance and build a focal point for a website. There are many ways through which you can create balanced proportion like Golden ratio or Fibonacci sequence, divine proportion or combination of golden section, golden spiral etc. with proper usage of proportion, you can create rhythm and a unity in a design which is aesthetically pleasing.
It is completely possible to create a beautiful website which is functional too, just by keeping these design principles in mind. These design elements can help you create aesthetic as well as financially rewarding website. Planning to revamp a website? Get in touch with us to see how we can help you create engaging, useful and aesthetic website. Carmatec is a leading web design company with 13+ years of experience in UI/UX Designing. Contact us now to learn how we can help you.