So, how was your life before? You were not spending your hours scrolling through the photo updates or watching Instagram Stories. The app developers ensured to enrich it with all the features that made it an integral part of our day.
That said, do you think it is just about the features? Well, indeed doubt so. You can’t expect an app to crawl up at least 2 million apps and get itself a space among the trending ones.
But thanks to marketing, it has achieved this spot. The brains behind the app have made efforts to ensure that our lives depend on it. Kevin Systrom, a co-founder of Instagram confirmed that photo-sharing app development took only eight weeks, but it was all a result of over year-long work. The developers were focused on making the app stand out, and hence came the concept of an app dedicated to sharing nothing but pictures.
And that’s how the fantastic app began its journey. While it’s something about the features, the game-changing branding cannot be overlooked. Whether it is about a social media platform or a simple gaming app, how you brand it is equally important.
Why? Because it’s not just about a few hundred you are competing with, but with 2.1 million apps on PlayStore and 1.8 million on App Store (Source). You don’t want to be just another app adding to the numbers. And that needs branding. The logo, content, user experience, and user engagement are all essential parts of your branding.
Let’s show you how it is done with these five tips and tricks.
1. Choose a Name and Logo that Strikes Chord with Users
With over 2 million apps on the app marketplaces, blowing off the user’s mind in the first meet is a MUST. After all, you have to stand out from the crowd.
But before you even start brainstorming the app’s name, find out the USP of your app. Who are the users? What EXTRA do you have to offer to them?
Once you have an idea of the same, come up with a name that resonates with the brand and the customers. Don’t go for an over-fancy term that confuses your users. Identify the keywords that users will use to find apps in your niche. Try including it in your name.
But it doesn’t end here. The same efforts will also help you identify a suitable logo for yourself. You can choose to have an icon colored as per your needs or write the app’s name.
2. Focus on Delivering a Stunning User Experience
A brand is more than just a logo and a name. The experience you deliver to the users is also vitally important. Users remember their interaction with businesses, good or bad. And it’s always intelligent to fall in the good books only.
Focus on delivering this memorable experience to the users. Enriching your mobile app development with features is good only when each feature demonstrates expertise. You might as well proceed with a few parts and keep adding as you succeed.
3. Build a Landing Page
Landing pages are nothing but web pages you can navigate your customers to when they attempt a specific Call To Action. The page describes the best features that convey what your app is all about. Make sure you build your page keeping users in mind.
Make sure you demonstrate the value for your users. Capture their interests and keep them engaged. Curate their mail IDs, and keep sharing the latest news and information.
You can also think of building a pre-launch landing page that helps you generate curiosity and hype among the users.
4. Multimedia Marketing via Social Media
With social media users expected to cross 2.77 billion in 2019, missing out on this fantastic aid is foolish. Keep your social profile lively with exciting posts that combine text with appealing multimedia. Don’t run after a specific type of content or multimedia. Keep experimenting with new combinations of text and multimedia.
5. Get Brand Advocators
Brand ambassadors are influential people from the community who are loyal to your app. They play a vital role in attracting customers, as 74% of consumers rely on word-of-mouth recommendations before making a purchase.
Besides spreading the word about your app, brand ambassadors give potential users proof that real people are using your app. They can also be an excellent source for feedback about your app.
Once the app is launched, use sponsored ads on social media to promote your app. You can also work with social media influencers to reach your target audience. Encourage your top users to write reviews and then promote them on social media as proof that your app is making a difference in someone’s life.