Case Study

Strategic & Profitable Market Expansion Of Qatar’s First & Largest E-Commerce Store

The Client

The client is the first and largest online marketplace in Qatar. Their website, which has been in operation since 2008, caters to multiple product categories including fashion & accessories, electronics, home appliances, beauty & healthcare products, groceries, cakes and flowers. The Client is owned and sponsored by a multinational bank adjudged as the ‘Best Regional Commercial Bank’ by a leading banking & finance publication of the region

The Need For Radical Expansion & Disruption

The Client wanted to tap into the full potential of the e-commerce marketplace in the country. Specifically, The Client wanted to position itself as a market leader in offering online business to a continuously growing network of merchants and establish brand loyalty among the target audience as the go-to store for all major purchases, from groceries and cosmetics to electronics and fashion, and establish online shopping from their store as the norm in the country.

Following are a few business statistics and process features that required Improvement:

Merchant Management

  • There were no merchant follow-ups for product updates
  • There was no contract management system in place–all past contracts had expired
  • No regular updates of products were being made on the websites
  • There was no helpdesk

Order Tracking

  • They were no order tracking system in place
  • They had poor shipping statuses and many orders were incomplete


  • Dashboards for overall management were unavailable
  • Systems with technical errors were not addressed with the vendor

Inventory management

  • Product uploads & inventory lacked standardisation
  • Payment commissions were not being processed properly

To briefly summarise the high-level goals of the project, The Client wanted to:

1. Expand their network of registered merchants
2. Increase the number of registered & active users
3. Enhance the website UX & UI
4. Hike up the online conversion rate

The New Web App, iOS & Android Mobile App And A Delivery App

After thoroughly assessing the requirements, we upgraded the web application with three different systems for specific functions: the Admin Panel, the Merchant Panel and the E-Commerce Store. In addition to this, we built Android and iOS mobile apps for the online store.

We also create a Delivery app to streamline the order shipping & delivery process.

Main features of the e-commerce store include:

  • The Admin Panel
  • The Merchant Panel
  • The E-Commerce Store
  • Multiple payment gateways and shipping methods
  • Integrated help desk
  • Shipping charges details
  • Customer loyalty extension program
  • Mobile apps for both IOS and Android Users
  • Coupon/Discount Management
  • Inventory management
  • Payment Commissions
  • SMS Integration
  • Delivery App available for both iOS and Android

Technology Used

  1. PHP , Cake Php 3.4, My SQL 5.6, Html, CSS, JavaScript, JQuery, Ajax
  2. New Relic, Nginx
  3. Git, SES, SMS, Email

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