According to a survey conducted in 2015, the attention span of humans averaged 8.25 seconds, down from 12 seconds in 2000. From website designers’ point of view, it means you have just eight seconds to convince your visitor to stay on your site. So, this further underscores the need to improve the UX of your website for higher conversion rate.
Unique Value Proposition
In the first glance of your site, the visitors should get your unique value proposition which should explain how your product/service serves to solve their problem, its benefits and why they should buy from you instead of the others. While showing your value proposition, the things to be kept in mind are its placement, its visual display and the unique content describing it.
White Space
Surveys suggest that adding white space in the web design i.e. between paragraphs, in the margins, etc. influence user satisfaction and experience by at least 20%
A clumsy and crowded website may befuddle the visitors since different web layout and elements affect the visitors’ moods differently whereas white space positively effects lead generation as it minimises confusion and helps visitor to navigate easily.
Call to Action (CTA)
Call-to-action buttons need to be very clear and prominent. Their purpose is not just to be attractive and suited to the website design but to inspire the visitors to perform some action such as subscribe, download, sign up, and so on.
It is not necessary to put CTAs above the fold, in fact placing them in the middle or bottom of the page avoids being aggressive. Also try using words which convey the message directly like download, try and so on.
Broken Links
The website should never contain any broken links; it adds up to bad user experience. A broken link can convert you from promising vendor to unfavourable in a matter of seconds, so it is always better to fix it by creating a 404 error page or implementing redirects.
High Load Time
As already mentioned above, you just have eight seconds to convince your visitor to stay on your site. So if that time goes in loading the site, the chances to getting a customer is completely gone. A survey says 40% of users will simply leave a page if loading time is more than three seconds.
This slow load time can be reduced to a great extent by optimizing website images, avoiding fancy animations or flash, avoiding embedded source external media and using lighter codes.
By taking care of these small things on your website design, you can enhance your users’ experience on your website to a great degree. Great user experiences make or break the deal for your business and not only that, these days, the search engine also considers it as the primary criteria for ranking your website higher.
So, are you ready to revamp your website for a user experience that creates a lasting impression? Feel free to get in touch for a free consultation on ways to improve it.
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