The best way to design a website is to put your feet in the shoes of a potential website visitor. You’ll get the answers to the questions such as ‘what design elements will appeal to them the most?’, ‘what kind of information they seek on visiting your website?’ and more. As a matter of fact, the first thing noticed by a visitor on your website is invariably its look and feel. After that, come the elements such as – intuitive navigation, original and engaging content, clearly depicted services, good quality links etc.
In deed, first impressions make or break the deal. So, it is important that your business website looks completely professional and standard so as to build trust among your visitors. So, here are a few steps you can follow to make your website look professional and ensure that the users instantly find all the information they’re looking for.
1. Proper Colour Scheme
Colour Scheme is one of the most important pillars of your website. According to some surveys, it is estimated that the impression, a colour makes on people, can have a deep impact on the purchase decisions made by the customers. This is why, it is important to maintain a colour consistency throughout the website to make it look professional and trustworthy. The colour scheme is not just about using a bunch of colours together but it should rather be chosen carefully to fit your business purpose and theme.
2. Clean Design
You might have already noticed the new trend of clean and clutter-free designs using techniques such as flat design and white space and card based designs. These kind of designs make a website look neat and crisp. Try to keep everything simple and minimalistic with only the most important content in the spotlight of all the attention. There are times when less really, is more.
3. Simple Navigation
Website navigation is extremely important for the overall user experience. Whenever the customers come to your website, they wish to find information easily and quickly. A well-designed site with simple navigation helps a lot in achieving this.
4. Typography
The fonts are one of the important factors which impact the overall website design. Typography is more than just the typeface. When used creatively, the addition of colour to some text can draw the eyes of the website visitors and encourage them to take specific actions. A lot depends on the colours you use, where you use them and even elements such as bold and italics. The space between text can add some white space which helps the user to go through the text easily. Also, the length of lines across the page helps in creating a visually pleasing look.
5. Large Images
Implementing larger images can make your website totally set itself apart from the competition, make it look professional and add to its user-engagement aspect. On comparing a few of the websites of the large organizations, you’ll notice that this is a popular concept everywhere. If you want to immediately impress a visitor and draw the user in, a big, high-definition image can help a lot.
6. Correct Content & Grammar
Even Though, content is not the first thing we look at, but it is very important to have the right content with proper grammar. If the content is not appropriate with typos and misspelled words, who would purchase something from that company? The visitors are sure to move to some other websites that impress and influence them with their flawless content.
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