Internet Marketing Process
Our internet marketing process starts with evaluation of the marketing plan for your organisation. Having the same fundamental knowledge body as traditional marketing, Internet Marketing as a discipline extends traditional marketing with more visibility into channel performance, effectiveness measurements and communication plans.
Our internet marketing services in qatar looks at your market, customer segments and their behavior as buyers. Every business is unique and their customers too. We do extensive research on your customer base to come up with the most accurate definition of the customer profile, the digital properties they visit frequently to draw up our targeting plan.
This is followed by Marketing communication via text ads, static image ads, animated ads and video that are chosen on real time, based on the device, connection speed, time of the day and other parameters.
The process and results are monitored on a daily basis and we offer you consolidated reports on a monthly basis on the performance and ROI (Return on Investment) on Internet Marketing on a channel basis, which is further optimized.
Business Benefits
SEO
Search Engine Optimization (SEO) is a must have these days with the highly increased use of search engines for getting various information. SEO optimized sites are search engine friendly and show up your site on the top in Search Engine Result Pages(SERP). Our SEO services ensure that your site is visible to your target audience who you want to reach.
Pay Per Click ( PPC ) Ads
PPC is the advertising method that will help you to get direct and instant traffic to the website. PPC advertisement helps to increase the awareness of the brand and conversions. Depending on the requirement and budget, proper channels should be chosen to get maximum ROI. Major PPC Channels are
- Google Adwords
- Facebook Ad Manager
- Bing Ads
- BuySellAds
- 7 Search
Remarketing
Remarketing helps you to reach people who have visited your website previously. It will target people who showed an interest in the services offered by your website. Conversion rate for this targeted segment will always be on the higher side. In order to run a successful retargeting campaign, there should be proper retargeting segments and ads displaying should be depending on these customer segments. Major retargeting channels are:
- Google Adwords Remarketing
- AdRoll
- Facebook Retargeting
Email marketing
Email marketing is a part of lead nurturing process, along with customer engagement. It’s one of the most cost effective methods to get conversions and building a good relationship with the customers. The email campaigns can be planned in the following sections
- Monthly Newsletters
- Company updates and news
- Offers and promotions
Our email marketing services will help you generate more sales leads, keep in touch with the clients you value most and expand your business to new horizons.
Social Media Marketing
Social media marketing is the technique of bringing website traffic and conversions through social media channels like Facebook, Twitter, Linkedin etc. Social media marketing not only bring traffic to the website but also increase the brand awareness among the customers. Customer reviews and engagements on the social media pages will increase the trust among the customers. In order to get that there should be continuous engagement on the social media sites like relevant posts, tweets, updates etc. There should be a proper planning in pushing the information through these channels.
Lead Nurturing
Lead nurturing is a proven method and has become an integral part of a successful marketing strategy. For building relationships with potential customers even if they are not currently looking to buy a product or service, keeping your solution at the forefront of their minds is critical. We use proven lead nurturing techniques to convert leads to sales.
Branding & Logos
It’s the face of your business. To bring a professional feel to your company, brand identity is a must. This is very important for increasing customer trust in the products and services a company offers. People find it much easier to remember and recall catchy images rather than texts, which is why a logo representing a picture is one of the most important identity of a company and describes a lot about it.
Our marketing programs are supported by:
Responsive Web Design
Smart Web Design keeps your business goals in mind. It helps customers reach out to you using a wide range of devices such as mobile phones, tablets, PDAs or personal computers. They also want information at the minimum possible time. At Carmatec, our Smart web design creates websites that are blazing fast, easy to look at and look for information. Our websites use “responsive design” and extensive testing for mobile compatibility so that your website looks great no matter where its accessed from. Read about Responsive Design – How to get it right to know more.
Content Strategy
Content is the cornerstone of a successful website.. The content should be as precise and to the point as possible and specifically appealing to the target audience of your website. You might be able to write good content, but today’s content needs to follow quality guidelines set forth to be easily found by search engines. Structure of the websites, identifiers for type of content and Local SEO factors should be considered when you build your website. At Carmatec, our Smart Web Design take care of your content strategy in such a way that it is fine-tuned for your specific need and business result.
Conversion Optimisation
A great content strategy has to be followed up by excellent UI/UX (User Interface & User Experience design). This is one of the strong pillars of great website design. Colors invoke specific emotions and have specific meaning in a culture. Choice of colors, placement of content, components that goes into a layout, each one of these has specific independent and combined effect on your site’s performance. Our team leverages 14 years of experience creating, managing and reading website performance metrics to craft the right, Smart Web Design solution for your business.
Silver
- Analysis – Market Research
- Tracking Setup & Verification – Google Analytics, Ecommerce Conversion Tracking
- SEO – Keyword Research (10 keywords), Off Page SEO
- PPC – Adwords Search (2 campaigns)
- Remarketing – Adwords Remarketing
- Email Marketing – 1 Campaign
- Social Media Management – Facebook (10 posts)
- Communication – Email
- Reporting – Basic Monthly Report
Platinum
- Analysis – Market Research, Competitive Analysis, SWOT Analysis, Customer Survey
- Tracking Setup & Verification – Google Analytics, Ecommerce Conversion Tracking, Facebook Conversion Tracking, Facebook Custom Audience, Adroll Conversion Tracking
- SEO – Keyword Research (30 keywords), Off Page SEO, Local SEO, Social Media Optimization
- PPC – Adwords Search (3 campaigns), Adwords Display (3 campaign), Image Ads (6 Ads in 1 campaign), Facebook Ads
- Remarketing – Adwords Remarketing, Facebook Remarketing
- Email Marketing – 3 Campaigns
- Social Media Management – Facebook (20 posts), Twitter (20 tweets),Instagram (20 posts)
- Landing Pages – 2 Landing Page
- Communication – Email, Phone, IM
- Reporting – Detailed Monthly Report
Gold
- Analysis – Market Research, Competitive Analysis
- Tracking Setup & Verification – Google Analytics, Ecommerce Conversion Tracking, Facebook Conversion Tracking, Facebook Custom Audience
- SEO – Keyword Research (20 keywords), Off Page SEO, Local SEO
- PPC – Adwords Search (3 campaigns), Adwords Display (1 campaign), Image Ads (6 Ads in 1 campaign), Facebook Ads
- Remarketing – Adwords Remarketing, Facebook Remarketing
- Email Marketing – 2 Campaigns
- Social Media Management – Facebook (15 posts), Twitter (15 tweets)
- Landing Pages – 1 Landing Page
- Communication – Email, Phone
- Reporting – Detailed Monthly Report
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