One of the key reasons why some of the modern-day start-ups like Airbnb are doing exceptionally well is one of their co-founders having their background in website designing. It won’t be an exaggeration to say this that without such profound expertise, it can be a bit of a challenge for a business to stay on top of the technological advancements and keeping up with the numerous design methods and options that emerge almost every other day to capture the fancy of a typical website visitor. However, each business should keep in mind that even a website all jazzed-up with the latest design elements may be of no use if it is not friendly and intuitive in use for its visitor. This is the reason why it takes a blend of a strong business insight and an extensive experience of working in the digital marketing space for one to really know what kind of a design can instantly translate into the success of an online business.

Having said that, we have compiled a list of 5 of the latest website design trends that are going to reign over the digital market-space in the year 2017 and beyond. This list is meant to provide you with a general guideline on what design elements are more likely to work this year, as compared to their counterparts. However, it goes without saying that the website design basics will still continue to remain as important as ever.

1. Responsive layouts

Responsive layouts for the websites top this list owing to the Google’s mobile first update. The responsive website designs will only grow in importance since more and more people shall view web content using their smartphones. Similar focus is brought on “semi-flat design” and uncluttered website layouts as well.

2. Overly Simplified Menus

There are physical limitations to navigation through a complex menu, so these complexities have to go away. People need to be able to access any page or section of a website in a tap or two, without making special efforts to hit precisely the small link on the screen taking them to the content, they wish to read.The entire concept of website menu and sitemap has started to change. In 2017 the demand for simple, easy-to-use menus and mobile-optimized navigation structure will reach the highest level, making this design element one of the best practices for great web design.

3 Minimalism accompanied by Micro-interactions

Micro interactions, such as mouse hover or tap animations will be an ever-increasing presence on websites, allowing users to choose between a static or an animated browsing experience. This approach is due to a growing concern for offering an optimal user experience to everyone including people with low-end smartphones and slower mobile internet connections.

5 Breaking out of the grid

We’ve been working with 12 column grid layouts for a long time now, whether it’s the 960 Grid system or through Bootstrap. web design is more flexible now than ever before, and designers this year took a cue from print design to experiment with boundaries”.

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